Next-Generation Product Launch

Sliding Line

  • To ensure a smooth launch, we had to address various challenges, including the complexity of launching a new product in a fast-moving market. We needed to enhance operational readiness, ensure seamless customer communications, and improve issue resolution times. These elements were critical to overcoming any potential disruptions and ensuring the launch's success. 

  • Exevion Digital implemented a structured readiness framework designed to overcome the unique challenges of the launch. This included: 

    • Extensive Testing: Conducted comprehensive testing with internal teams and select customers to fine-tune the product and optimise the customer journey

    • Operational Preparation: Ensured all teams were fully trained and prepared to manage the new product, processes, and customer interactions with confidence

    • Contingency Planning: Developed proactive contingency plans across the organisation to minimise potential disruptions and address issues swiftly 

    • Unified Messaging: Established consistent, clear communication across all customer channels, including service centres, social media, and web platforms 

    • Launch Control Centre: Set up a real-time support centre to provide immediate responses to any emerging issues during the launch, ensuring seamless execution

  • Exevion Digital’s approach delivered key achievements: 

    • Smooth Product Launch: The launch was executed successfully with no defects and enhanced customer experiences

    • Operational Readiness: Teams were effectively prepared, reducing the need for extended operational support

    • Accelerated Resolution Times: Issue resolution times were reduced from weeks to a maximum of 48 hours, thanks to robust contingency plans and real-time monitoring

    • Improved Customer Trust: Consistent, proactive communication across channels resulted in heightened customer trust and engagement

  • By implementing a structured operational readiness framework, Exevion Digital ensured one of the broadcaster’s most successful product launches to date. The approach led to higher customer satisfaction, quicker issue resolution, and a seamless experience for both the organisation and its customers. Exevion Digital’s expertise in proactive planning and operational excellence continues to drive successful outcomes for our clients.