New Product Store Rollout

Sliding Line

  • A major UK high-street retailer was launching a complex new product belonging to a category that was entirely new to their business. They needed a partner to manage the full rollout across 600 stores, from initial trials through to in-store implementation and compliance.

    Large-scale store rollouts are complex. When the product is in a new category, the risks are even greater:

    • Stocking the right stores with the right volume to balance availability across the estate

    • Equipping store teams with the knowledge and confidence to sell a product they had never sold before

    • Giving store teams clear guidance and resources to implement the plan on time across 600 locations

  • What We Did

    Exevion managed the full six-month launch, from a three-store trial through to a 600-store rollout.

    • Ran a phased trial across 3, 15 and 150 stores to validate demand, refine the approach and build a reliable sales forecast before committing to the full estate

    • Planned the rollout in detail, including store segmentation, selection modelling and space planogramming

    • Built and managed a communication plan to keep all stakeholders aligned throughout the process

    • Created training materials for store teams, including videos, cheat sheets and quizzes, achieving 97% training completion ahead of go-live

    • Designed and agreed an incentive plan with stakeholders worth over £65k per month, with 45% of stores hitting the ambitious monthly sales targets

    • Monitored compliance and performance throughout the rollout, gathering on-the-ground feedback and making improvements in real time

  • The rollout was delivered successfully across all 600 stores within six months. Key outcomes included:

    • Sales of the new product doubled over the four months following launch

    • 97% of store teams completed training ahead of go-live

    • 45% of stores hit the ambitious monthly incentive targets, unlocking over £65k per month in rewards across the estate

  • Launching a product in a new category is one of the hardest things a retailer can do. Store teams have no frame of reference, and without the right training and motivation, even a strong product will underperform.

    We closed that gap. Our phased approach meant we learned quickly, refined the plan and rolled out with confidence. By the time we reached all 600 stores, the teams behind the product were trained, incentivised and ready to sell.

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