Sustainable Packaging Strategy

Sliding Line

  • Exevion was engaged by a multinational corporation trying to launch a new drink product on a global scale. With a presence in over 80 countries, the client sought to leverage Exevion's extensive experience across the customer value chain and knowledge of developing successful go to market strategies.

    To succeed in a new industry, the client recognised the need for actionable market research, emphasising an analysis of industry trends, supply chain intricacies, and potential areas of opportunity.

  • Exevion has a wealth of experience supporting clients to develop their go to market strategies and has worked with retailers and brands across the entire customer value chain. The below outlines the three key phases and segments to producing a definitive go to market strategy:

    • Initial Assessment – begin with an analysis of the target industry, its importance, and its potential growth. Identify the supply chain state which will be used to create the product;

    • Key Trends and Innovations – analyse the latest trends and innovations in the industry to identify technologies that will help to create the desired product;

    • Threats and Opportunities – highlight key challenges the industry may face such as regulatory hurdles, quality control issues, and supply chain disruptions.

    Exevion worked with the client to identify and prioritise industry specific trends and strategic opportunities:

    • Industry Current State – conducted an in-depth analysis of the overall sustainable packaging market. Investigating trends and innovations in the drink's container segment;

    • Procurement of Sustainable Packaging – investigated the various procurement stages to create a sustainably packaged bottle. Detailing the entire supply chain from start to finish;

    • Target Countries – identified potential target countries to procure the sustainable packaging against the client's criteria, before structuring our findings for easy comparison;

    • Strategic Opportunities – developed a set of strategic opportunities across a range of categories.

  • At the end of the engagement, Exevion delivered key insights into the market along with actionable next steps for the client. The key findings included:

    1. Opportunity Identification – opportunities to scale their current packaging supply chain globally and advised on potential synergies;

    2. Industry Analysis – a detailed report outlining key information about the overall industry required to produce a sustainably packaged product;

    3. Key Industry Suppliers’ Report – a detailed report outlining and providing a comparable analysis of over 100 suppliers in the industry to utilise within the supply chain network.

  • Launching a new product to market requires a good understanding of the; market, suppliers, competitors, and supply chain components. It is essential to conduct market research and identify potential threats and opportunities to yield actionable insights that can help form the overall strategy.

    At Exevion, we are experts in crafting effective go to market strategies and producing relevant market research. With broad exposure across diverse industries, we make an excellent partner for ventures into new markets or industries.

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